Aktual
An abstracted music platform guided by machine learning and AI. It all started with a quote: “Love is a striking example of how little reality means to us.” This quote from Marcel Proust made me question how we escape from reality with what we love. Naturally, my mind went to music. And then it went a bit further to AI. Thinking about what I love, through something I can’t believe is real.
Deliverables:
Logo Design
Music Visualizations
Generated Imagery
Artbook
After selecting and slightly modifying a brutalist sans serif typeface, I started playing with it. I loaded thousands of images of color, pattern, texture, cells, and more into an AI GAN generator to start rendering some new visuals. Extracting key pieces from some of my favorites, I began messing with the type.
Then I started playing with the form in a static form. Working with the images I generated and combining them with light sources. How would the color and texture interact with lights from a projector? What about headlights?
After working with the still imagery for a while, I started to add motion. How can the music interact with the visuals? I started to play with not just the color and transition between the images, but the lighting and pacing as well.